Arts Council England’s strategy for 2020-30 is built around three outcomes and four investment principles. The outcomes aim to bring together amateur and voluntary creative activities with the professional cultural sector to help shape stronger cultural provision in villages, towns and cities.
The investment principles focus on ambition and quality, dynamism, environmental responsibility and inclusivity and relevance. They are designed to work together to achieve their vision of a country in which the creativity of everyone is valued and given the chance to flourish, and where everyone has access to a remarkable range of high-quality cultural experiences.

Arts Council England. (2020). Let’s Create: Strategy 2020 – 2030. UK: Arts Council England.