New Zealand - International Document

New Zealanders and the Arts: Attitudes, attendance and participation in 2017


Author(s):*Listed Alphabetically
Colmar Brunton Social Research Agency

Year of Publication:
2018

Publisher(s):
Creative New Zealand

Publication Type:
Report

Abstract:

New Zealanders and the Arts research has been carried out every three years since 2005 and provides a benchmark for New Zealanders’ engagement with the arts. The research comprises two separate surveys (one of adults aged 15+; and one of young people aged 10-14). In 2017, the survey was moved online and extended so that results can be broken down on a regional basis for the first time.

This report focuses on New Zealanders’ (15+ year olds) attendance at, participation in, and attitudes towards the arts in New Zealand. Attendance is defined as going to any of the below events or locations in the last 12 months:
• Art galleries or exhibitions or online galleries or film festivals
• Performances in theatres, contemporary dance, ballet, concerts or circuses
• Poetry or book readings, or book festivals
• Cultural performances, festivals, exhibitions or celebrations of Pacific or Māori arts.

Participation is defined as the ‘active involvement’ in the making or presentation of art in the last 12 months. The “arts” is split in to six different art forms, and attendance and participation is measured for each:
• Visual arts
• Craft and object art
• Performing arts
• Literature
• Pacific arts
• Māori arts.

A total of 6,101 respondents completed the survey. Key findings were as follows:
• The majority of New Zealanders hold positive attitudes about the arts, which is likely to drive a high level of engagement with the arts in New Zealand (80%).
• The majority of New Zealanders hold positive attitudes on 13 of the 21 statements measured.
• The 2017 findings represent the highest level of engagement with the arts to date.
• The recovery in arts attendance has been sustained, following the Christchurch earthquakes and the recession, with 73% of New Zealanders having attended at least one arts event or location in the last 12 months.
• Participation in the arts continues to grow, reaching its highest level recorded to date
• The majority of New Zealanders believe the arts bestow a range of benefits on the nation, and are more likely than ever to recognise the impact of the arts.



Evidence Type: Survey

Main Focus: Wellbeing / Quality of life

Research Purpose: Public / Service User Views

Context: Community

Participant Group: Adults

Art Forms: Multi-Arts

Access Type: Free Download

APA Citation:

Colmar Brunton Social Research Agency (2018). New Zealanders and the Arts: Attitudes, attendance and participation in 2017. New Zealand: Creative New Zealand

Keywords:
ARTSCULTUREWELLBEING