The January Challenge 2019 report

Author(s):*Listed Alphabetically
64 Million Artists

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64 Million Artists

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This report presents some of the measurable outcomes of 64 Million Artists’ self funded campaign The January Challenge 2019. Using 64 Million Artists’ “Do, Think, Share” process, this free online campaign invites people across the UK to participate in a daily Creative Challenge for the 31 days of January. 2019 also saw the launch of 64 Million Artists’ Workplace Package, offering tailored support to help workplaces to take part in the programme and thus to promote mental wellbeing, collaboration and strong company culture.

In 2019 over 15,000 people took part overall. This is inclusive of those signed up on email, those who received the challenge via social media and those who engaged via their workplace.

Quantitative and qualitative methods were used to measure the impact of the campaign as follows: engagement analytics and reach across social media, web and email; analysis of the results of a survey of 400 participants; and insights from the 64 Million Artists’ team.

The aim of the report is to contribute to the wider debate about participation in creative endeavours and the benefits that people observe for themselves when engaging with them, highlighting the potential in everyday creativity and creative participation.

Evidence Type: Qualitative Research

Main Focus: Wellbeing / Quality of life

Research Purpose: Process Evaluation

Context: Community

Art Forms: Visual Arts

Access Type: Free Download